New York City Type
I set myself a self initiated challenge, to create a type piece that only used illustration in the place of typography. Just for a bit of fun! Here’s what I came up with. It’s an homage to New York City, using some of my favourite things about the city. I had so much fun illustrating, and animating this. See some of the images below to see how I got to this very busy final piece.
I set myself a self initiated challenge, to create a type piece that only used illustration in the place of typography. Just for a bit of fun! Here’s what I came up with. It’s an homage to New York City, using some of my favourite things about the city. I had so much fun illustrating, and animating this. See some of the images below to see how I got to this very busy final piece.
![](https://freight.cargo.site/t/original/i/6552e4894a403c79bb50fdace9369d403c81598fe81364526420c29f001837b0/Final-Final-web.gif)
I love the idea that the illustrated type could slot in amongst an existing typeface. So I started by laying out some type, and slowly adding illustrations to the design to see if they fitted in. Some of these simple compositions with minimal type layout and just a couple of illustrations work so nicely.
![](https://freight.cargo.site/t/original/i/16e6e02d209f475dc419f80f5802097580143f924d86c38ca15d227ac470c4fd/WIP-1.gif)
![](https://freight.cargo.site/t/original/i/12015b9a500f447b618c149c22e13e51d20a82cf12594cf31c7a9a0a21942338/WIP-2.gif)
![](https://freight.cargo.site/t/original/i/00afc3d871ae04f2f8ce81edc53fe3e78d8abec96b39d9226d7593aaa1431705/Long-For-Web.gif)
Each element was individually drawn to give it a real hand drawn cell animation feel. Below are 7 of the 17 illustrations that we drawn for the spinning apple illustration.
![](https://freight.cargo.site/t/original/i/42a7e050471766b9c89a77dc91edd88ea1f8f6f40db8962ed45bc4b046a4ea4a/Apple-Long.jpg)
Below is the finished composition as a static illustration. It was important to get to this point first before I started animating it, to see if it all worked together. Once I was happy with all of the individual elements I started animating it.
![](https://freight.cargo.site/t/original/i/67e64917937d8cadea884d9a3630cadfcdc40da28f4d168c3d91e395f915bf8f/Web-Still.jpg)
© 2023 Toby Triumph